I think for a greater change to occur, there must be power that is beyond the Olympics. And brands are betting on it. Chen begins his quest for gold in the mens team event on Friday morning Beijing time (Thursday night in the U.S.). The only setback he received was at the 2018 Pyeongchang Winter Olympics where he could only manage the bronze medal. However, he gives himself the freedom to sometimes deviate from the diet plan. And in return, Olympians get the personal fulfillment of achieving feats of athleticism. In PyeongChang, Canada led the way with four medals two golds and two bronze setting the stage for a competitive field in 2022. The new show features the Clippers star talking hoops, family, pop culture, and more alongside co-hosts and best friends Jackie Long and Dallas Rutherford. On this day, Expected to challenge Hanyu for the gold medal, any hopes of making the podium were buried by a disastrous short program in the mens singles competition. For more on Olympians earnings, check out Forbes estimate for Chloe Kim,Mikaela Shiffrin and Shaun Whiteplus Summer OlympianSimone Biles. This site uses cookies to serve you better. As U.S. figure skater Nathan Chen embarks on his second Winter Olympics, the 22-year-old has one thing on his mind: redemption. And on some level, not much has changed since the 2016 Olympics. Current partnerships with Universal, Panasonic, Bridgestone, Toyota, and Grubhub line his Instagram feed, which is sure to get an uptick in traffic as new fans around the world visit when Chen takes the ice in Beijing. You could say Nathan Chen has unfinished business. Sometimes adversity makes the (AP Photo/Natacha Pisarenko), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Other Asian American athletes have received endorsement deals, most notably figure skater Nathan Chen (Kelloggs, Nike, United Airlines, Coca-Cola) and Chens victory followed a familiar pattern set by the previous three U.S. mens Olympic champions, Scott Hamilton (1984), Brian Boitano (1988) and Evan Lysacek (2010), all of whom won their gold medals in their second Games. With additional reporting by Brett Knight. Rather, it now hinges on their ability to hew to Chinas increasingly demanding, some say unrealistic, expectations. In the meantime, a gold medal victory would earn him $37, 500. Now with famous figure skating coach Rafael Arutyunyan, he started winning figure skating competitions and maintained a stable world ranking. 1 331 Table of Contents 333 352. That level of success allows Chen to command five- and even six-figure marketing deals, even as endorsement opportunities grow more scarce for Winter Olympians and figure skating continues to fade in popularity. The only real question remaining is whether Chen is the greatest of all-time in a sport he has revolutionized? He is making his second Olympic appearance after first competing in 2014, when he placed sixth in the short program with a score of 86.00. Moreover, he won the bronze medal at the 2018 Pyeongchang Winter Olympics, as well as, the silver medal in the team gymnastics competition in Beijing. Like all Americans, Asian Americans love sports, but certainly there was social segregation, Wu said. After winning the bronze medal at the 2014 World Junior Championships, Chen started became known to the figure skating fraternity. Chen, who trains in Irvine, won the gold medal in convincing fashion. Heres what to know ahead of the competition and where things stand. Chen had set a personal best earlier at the 2022 Winter Olympics with a score of 111.71 during the figure skating team event. (AP Photo/Natacha Pisarenko), Gold medalist, Nathan Chen, of the United States, center, poses with silver medalist, Yuma Kagiyama, of Japan, left, and bronze medalist, Shoma Uno, of Japan, during the venue ceremony for in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. Forbes estimates (AP Photo/Natacha Pisarenko). He also covers Olympic and international sports as well as the Los Angeles bid to host the 2024 Olympic Games. Chen, who trains in Irvine, won the gold medal. His victories on the skating rink are earning him a net worth of $4 million. He did, nailing quad after quad, his only blemish a slight mistake on a quad midway through the routine for a 219.63 free skate program score. The attacks were so intense that Chinese internet censors stepped in to tamp down the vitriol. Nathan Chen 2023: Net Worth, Salary, and Endorsements The sensational figure skater is proving to be a legend in recent times. In that photo, they both wore traditional Japanese garments called Yukata. Copyright 2023 NBCUniversal Media, LLC. In PyeongChang, the then-18 year-old struggled in the individual event, eventually clawing his way back to fifth place after slipping to 17th. Another big story coming out of the 2022 Winter Olympics came in mens short program, with Yuzuru Hanyu. What a pity., The Olympians Caught Up in the U.S.-China Rivalry, https://www.nytimes.com/2022/02/16/world/asia/olympics-china-american-athletes.html. It also cant be ignored that she is Asian American; when The Washington Post ran the story announcing the members of the 2018 Olympic figure skating team, they not only spelled Nagasus name wrong, but they called Wagner All-American when discussing her failure to make it (both were quickly edited). (AP Photo/David J. Phillip), Nathan Chen celebrates during the free skate of the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Beijing, China. He has another session between 11:40-1:40. Examining the endorsement potential for Eileen Gu, Chloe Kim, Nathan Chen and other Winter Olympics standouts. Chen, known for attempting high-difficulty jumps, entered PyeongChang with high hopes but ultimately struggled to execute on the ice. Save my name, email, and website in this browser for the next time I comment. He instead wanted to become a hockey goalie. Eileen By the way if you wants to know how come she gets so many endorsements, just google her picture.-1 she is young enough to try again on the next Olympics. Nicknamed the Quad King since he became the first Olympian in history to land six quadruple jumps (with four full revolutions) during his final skate in PyeongChang, Chen has been on fire over the last four years. He is the 2022 Olympic champion, a three-time World champion (2018, 2019, 2021), the 2017 Four Continents champion, a three-time Grand Prix Final champion (2017, 2018, 2019), a ten-time Grand Prix medalist (8 golds, 1 silver, 1 bronze), and a six-time U.S. national champion (201722). And because she cant work remotely, she works about 40 hours a week when shes home, and goes from full-time to part-time to accommodate her travel schedule. Chen said he focused on "enjoying every moment" for this year's Games compared to 2018 where his mind was set on the medal and podium. WebWatch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Nathan Chen TV Commercials. David Zhuang, a Chinese-born table tennis player competing for the United States, recalled receiving a raucous welcome when he returned to Beijing in 2008 for the Summer Olympics. By the standards of Winter Olympians, who generally struggle across a fragmented marketing landscape to get even five-figure marketing deals, Chen is near the top of the heap. For the athletes, choosing which country to compete for is often a personal or practical decision. There are certainly people that did not really think of Michael Jordan as Black but just as this amazing, superhuman basketball player, she said. Many Chinese obsess over her strong Beijing accent, her success as a model and reports about her near-perfect SAT scores. (AP Photo/Natacha Pisarenko), Nathan Chen, left, of the United States, celebrates after winning the gold medal in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. By the time Nathan Chen landed the fifth and final quad jump of his Olympic Games free skate on Thursday the gold medal was no longer in dispute. in the History of the Americas from the University of Washington. Exclusion laws kept people of Asian descent out of the country and did not allow their naturalization. Hence, he is the best skater out there. John Wilson Blades. Chen, the son of a daughter of Beijing, completed a journey that began on practice rinks built for the Salt Lake City Games, coursed through a decade of training in Southern California and three world titles with the most dominant Olympic mens victory in 16 years. Mr. Zhuang, who had moved to the United States in 1990, said in a phone interview that during one match he played, a group of Chinese fans gathered around and shouted encouraging words. Nathan Chen after winning his gold in the mens single skate competition. Watching the Games this time around, he said, the atmosphere felt completely different. But Uno stumbled on a quad loop. The 22-year-old has been poised to win gold after several years on top in the world standings. In 2003, he participated in his first skating competition. Im so proud to be a teammate.. After Chen became the first Asian American man to medal in figure skating singles, historians pointed to a past of sports gatekeeping for the community. Those werent really taken away until after the Second World War, Josephine Lee, professor of English and Asian American studies at the University of Minnesota, Twin Cities, said. Beverly Zhu, or Zhu Yi, blows kisses to the camera after competing in womens single skating short program on Wednesday. All rights reserved, while wearing an outfit designed by Vera Wang, getting the plush toy before they are handed their medals. Of course, Nathan Chen also earns money from endorsements. Every four years, Olympic athletes achieve a high level of visibility, but training at the highest level comes with an astronomical price tag. Going strictly by the numbers in the post-Salt Lake City judging scandal scoring system, he is unchallenged. 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